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It was 2018, it was Season 5 of the now massively popular YouTube show Hot Ones with the one and only Sean Evans. As a wing connoisseur, I was immediately hooked and to boot my favorite tech YouTube creator MKBHD and comedian Tom Segura were climbing spice mountain this season. As I dug into the niche culture, I found the palette destroying race to the top was nothing short of insane. After binge watching past seasons of Hot Ones, I began to wonder if you could have both flavor and heat. This concept is what Salce was born from.
Like any good ideas, we started small. We started off by first making a few bottles for ourselves and for co-workers to try and finally we premiered our first three recipes as thank you gifts to family and friends who attended our son's first birthday in February of 2019. We continued making, tweaking, bottling, and giving away Salce throughout 2019. Salce was a massive hit with everyone who tried it! As we entered early 2020 though, everything changed.
As we entered early 2020, the entire world shutdown. Long-standing, established businesses were closing every single day. Like many others at this time, we had to shift our priorities and focus on other things for the time being. We shelved Salce, without knowing if we'd ever get the chance to come back to it.
Fast forward two years later to the middle of 2022. The same co-workers and friends who taste tested Salce back in 2019 began to ask almost in unison what ever happened to Salce and if we'd ever make it again.
It was love at first sight when we met on an escalator at our place of employment back in 2005. We were happily married almost 10 years later and had our two boys in 2018 and in 2020; they truly are the best! We enjoy spending time with family, building lasting memories around the dinner table. That's where Salce was born.
Salce is more than just a hot sauce. Salce is designed to enhance any meal without destroying your tastebuds during the process. From eggs and salads to meat and main courses, Salce goes with anything!
When it comes to Salce, we are the chefs, the designers, the marketing team, the social media content creators, the accountants and everything else in between! Everything we do we is for our boys, future Salce CEOs. For now, these two will continue their training and "assisting" us where they see fit.
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